The client
Topgolf is the entertainment venue where golf meets a social night out: games in high-tech hitting bays, food, drinks and friends. Its slogan sums up the idea: It’s golf. It’s not golf. It’s Topgolf.
The task
Guests take photos at every visit, but a plain snapshot doesn’t say where it was taken. Topgolf needed on-brand frame templates the venue can drop guest photos into, turning every shot into shareable, instantly recognizable Topgolf content and a souvenir to take home.
What we did
- Branded photo frame and overlay templates
- A souvenir photo folder: outside cover and inside with a photo frame
- Light and dark layout variations
- Ready-to-use formats for social media and print
Outside cover: light and dark
The folder cover uses two messages from the brand: “Where friends meet and memories are made” and “It’s golf. It’s not golf. It’s Topgolf.” Real venue photography (the building, the hitting bays, groups of friends) fades into a soft gray background, so the Topgolf blue logo and bold headline stay in focus. The dark version keeps the same layout for a more evening, premium feel.
Inside: the photo frame
Inside, a classic white frame holds the guest’s photo against the green of the range, with the Topgolf logo and a golfer mid-swing on the facing side. The frame is the hero; the design around it gives context without competing with the guest’s moment.
The result
A ready-to-use system of branded frames and overlays: one consistent Topgolf look for every guest photo, in light and dark versions, for print and social media. Each photo now works as a keepsake for the guest and as brand content for the venue.
Need branded materials for your venue? See how we approach branding.
FAQ
What is a branded photo frame or overlay?
A ready-made template with the venue's logo, colors and imagery that a guest photo is placed into. Instead of a plain snapshot, the guest gets a photo that clearly comes from Topgolf, in print and on social media.
Why do entertainment venues need branded photo templates?
Every guest photo is free promotion. When it carries the brand, each post and printed keepsake tells friends where the photo was taken and keeps the venue's look consistent across every shot.
Do the templates work for both print and social media?
Yes. The Topgolf set comes in light and dark versions and in ready-to-use formats for social media and print, so staff can use them without extra design work.
