The client
MSpace is a dance studio in Brooklyn, New York, all about jazz funk: bold moves, sharp grooves and expressive style. It runs High Heels, Jazz Funk and Hip Hop classes where every dancer gets to shine and feel the beat.
The studio’s voice was already clear: Your space. Your rhythm. Move freely. Dance boldly. It needed a visual identity with the same energy.
The idea
The name says “space”, so we took it literally. MSpace became a cosmic brand: an orbit around the logo, violet and electric blue light, the moon and deep night sky. It turns a dance class into a trip to a new universe of moves, where style meets energy.
Logo and brand colors
A wide, futuristic wordmark with a stylized “C” and a glowing orbit ring around it. The colors are presented on vinyl records, a nod to the music every class is built on.
Typography
Two typefaces share the work. Aqueos, a wide display face with smooth curves, sets the logo and headlines. HK Grotesk Wide, a clean geometric sans with open letterforms, keeps body text easy to read while matching the wide, modern feel.
Social media
The Instagram profile, highlights and post style turn the feed into a “galaxy of jazz funk”, and the Facebook cover introduces MSpace as the most cosmic dance studio in Brooklyn, set against the moon.
Merch and brand applications
The identity lives on everything dancers wear and carry: hoodie labels, a violet tote bag, a branded box, crop tops, tees and studio posters. The closing line sums up the brand: Unlock your space. Feel the funk. Live the beat.
The result
A bold, recognizable brand for a Brooklyn dance studio. One cosmic system connects the logo, colors, typography, social media and merch, so every class, post and hoodie feels like MSpace.
Want a brand with this much energy? See how we approach branding.
FAQ
What does a dance studio brand identity include?
For MSpace it covered the logo, a four-color palette, a two-typeface system, Instagram and Facebook design, and merch: hoodie labels, a tote bag, apparel, packaging and posters.
How do you make a dance studio brand stand out?
Give it one strong idea and use it everywhere. MSpace's idea is space: a cosmic orbit logo, violet and electric blue colors and moon imagery that make the studio instantly recognizable in a feed full of dance studios.
Do you design social media for dance studios?
Yes. For MSpace we designed the Instagram profile and post style and the Facebook cover, so the studio's social pages look like part of the same brand as the logo and merch.
