The client
Yoga Drew is the personal yoga brand of teacher Drew. The practice is built on balance, strength and inner peace, and it was growing beyond classes into new markets and product lines.
The task
Develop a brand identity and logo for expanding into new markets and product directions. The goal was to visually express the philosophy of balance, strength and inner peace, the essence of Drew’s yoga practice.
The idea
The bear represents energy, instinct and strength: forces that are balanced through self-awareness and practice. Yoga becomes the path to mastering this harmony, the unity of body, mind and spirit.
So the brand symbol is a bear sitting in meditation in the forest. It is strong and calm at the same time, memorable at a glance and different from the lotus flowers and silhouettes most yoga brands use.
Logo
A detailed illustration of a meditating bear in a round forest badge, paired with a friendly rounded “Yoga Drew” wordmark in fresh green. The badge works on its own as an avatar or stamp, and together with the wordmark as the main logo.
Color palette
Every color is taken from the forest where the bear lives: soft grass, bright moss, deep pine and warm fur.
Typography and merch
The brand typeface is Quart, a bold geometric sans that keeps the name clear on any product. The identity was designed to live on merchandise: leggings with a green gradient and the bear, a yoga mat and a water bottle wrapped in the bear illustration, with brand words like Balance, Harmony, Flow and Energy.
The result
A calm, recognizable yoga brand with one clear symbol. The meditating bear, the forest palette and the Quart wordmark now work together across the logo, business cards, social media and a full line of products, ready for Yoga Drew’s next markets.
Building a wellness brand? See how we approach branding.
FAQ
What should a yoga brand identity include?
For Yoga Drew it covered the logo and brand symbol, a four-color palette, a typeface, business cards and branded merch: a water bottle, leggings and a yoga mat. That gives the brand one look across classes, social media and products.
Why a bear for a yoga logo?
The bear stands for energy, instinct and strength. Shown in a meditation pose, it says that strength is balanced through self-awareness and practice, which is the core of Drew's approach to yoga.
Can a yoga logo work on merchandise?
Yes, we designed it for that from the start. The bear illustration and wordmark are clear at small sizes and strong enough to be the main print on a bottle, leggings or a mat.
